Ritual Matcha was founded by Riza Sripetchvandee — a coffee, tea, and matcha enthusiast. She has explored Japan’s most celebrated tea regions — Uji, Nishio, Shizuoka, Yame, Kagoshima — learning the craft directly from farmers and tea masters.
Inspired by their dedication, she envisioned a brand that honors tradition while elevating today’s café experience. What began as a curiosity for traditional tea has grown into an international brand supplying premium matcha to distributors, homes, and cafés
across the USA, Europe, the Middle East, and Southeast Asia.
Today, Ritual Matcha enters a new chapter shaped by the next generation. Riza is joined by her son, Jerome, bringing fresh perspective, contemporary ideas, and a modern approach that complements the brand’s deep respect for tradition. This collaboration bridges heritage and innovation—honoring tradition while embracing how matcha is experienced by the new generation.
We work hand in hand with Japanese tea farmers and artisans in Uji, Yame, and Shizuoka. We have built lasting relationships that go beyond transactions enabling us to source directly from the source.
We select our matcha very carefully based on their origin, taste profile and reliability of farms, production facilities and tea artisans in Japan. We have shortlisted matcha from Uji, Yame and Shizuoka.
Born from a deep passion for coffee, tea, and the timeless ritual of matcha tea ceremony, Riza began her journey in 2017 with a simple purpose — to empower coffee and tea entrepreneurs with the right skills and supply to start their own business.
Through her YouTube channel, Chao Coffee and Tea, Riza has shared her expertise with a global audience, guiding thousands through the fundamentals of beverage craft and business. She is also the author of two industry training guides—All Things Milk Tea and The Basic Barista – essential reading for anyone starting a beverage business.
Over the years, Riza has supported countless entrepreneurs in launching their own brands, with many successfully growing into multi-branch businesses. This impact reflects her hands-on approach, deep industry knowledge, and genuine commitment to seeing others succeed.
Our mission is to bring ceremonial and premium matcha to homes, cafés, and communities worldwide—
turning daily moments into mindful rituals that connect us to nature, tradition, and the community.
