1. The Obsession Is Real (And You’ll Live, Breathe, and Dream Matcha)
What starts as passion quickly becomes full immersion. You’ll think about whisking techniques at 2 a.m.

2. Quality Over Everything — Non-Negotiable
Customers can tell. Always. The difference between OK and exceptional matcha is everything. Invest in the best from day one.

3. Your Community Makes the Bar
Regulars will become family. Engage, remember their orders, their stories — they’ll carry your brand farther than any ad.

4. Aesthetic Matters More Than You Think
It’s not just the drink — it’s the experience. From cup design to lighting, create an atmosphere customers would want to linger in (and post about).

5. Pricing Premium Products Is Tricky but Worth It
Don’t underprice. Educate customers about quality and sourcing — people are willing to pay for authenticity and craft.

6. Expect a Rollercoaster First Year
Some days, it’s a line out the door. Others, it’s awkward silence. Stay steady, adapt fast, and trust the process.

7. Your Team is Everything
A well-trained, passionate team transforms the customer experience. Hire for attitude, train for skill.

8. Seasonality Hits Harder Than You Expect
Summer heatwaves or rainy days can make or break your foot traffic. Plan your menu and promos accordingly.

9. Inventory Is a Silent Killer
Matcha has a shelf life! Managing stock levels tightly will save your margins and your peace of mind.

10. Supply is limited
With global supplies proving to be a challenge, make sure you have a reliable source that can provide you with a steady supply.